Get Building Donor Loyalty: The Fundraiser's Guide to Increasing PDF

By Adrian Sargeant,Elaine Jay

ISBN-10: 078796834X

ISBN-13: 9780787968342

ISBN-10: 1118085868

ISBN-13: 9781118085868

Building Donor Loyalty is a hands-on advisor written for pro fundraisers that outlines the standards that force donor retention, explains the right way to maintain donors dedicated to a firm, and gives feedback for constructing donor worth over the years. it really is according to information drawn from a study software which incorporated greater than 20,000 nonprofit businesses and was once funded by means of the Aspen beginning and the Indiana Fund in the course of the heart on Philanthropy at Indiana college. Building Donor Loyalty includes a number of illustrative case reports that reveal the facility of powerful donor retention techniques and obviously explains all the elements which may construct donor retention. It contains instruments and methods that experience confirmed profitable while becoming long term relationships with donors and gives functional suggestion for fundraisers who are looking to combine this data into their very own pondering, making plans, and practice.

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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant,Elaine Jay

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