Brandraising: How Nonprofits Raise Visibility and Money - download pdf or read online

By Sarah Durham

ISBN-10: 0470527536

ISBN-13: 9780470527535

within the present economy, nonprofits have to specialize in how one can stick out from the gang, win charitable money, and live to tell the tale the downturn. powerful, mission-focused communications will help businesses construct robust identities, heightened reputations, and elevated fundraising power. Brandraising outlines a mission-driven method of communications and advertising, particularly designed to spice up fundraising efforts. This ebook presents instruments and counsel for nonprofits trying to remodel their communications and advertising and marketing via clever positioning, branding, campaigns, and fabrics that leverage strong procedure and nice inventive, with a different concentrate on the intersection of communications and fundraising.

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham

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